A jury ruling in Apple’s favour over Samsung in the US District Court earlier this week could have a chilling effect on rivals, leaving them scrambling for alternatives to common touch-screen gestures used in many smartphones today.

The awarded $1.05 billion has affected Samsung’s stock price, and may limit its access to the coveted US marketplace. While Samsung will appeal, Apple indicated it will seek an injunction against the Korean tech giant to further its market share.

Samsung will not suffer alone.